Forget ordinary vitamins, because they contain synthetic or isolated vitamins that have little or no effect, the body does not readily recognize them, and, if they are absorbed at all, they are not absorbed as well. The vitamins in our products are like orthomolecular nutritional extracts; their bioavailability is comparable with the vitamins in natural foods, because that is the only way they can be optimally recognized, physiologically absorbed and used by the body. In orthomolecular medicine, such nutrients are used to treat diseases.
However, only the vitamins which are in our food can be absorbed the best by the body, which means they have the best bioavailability. Here you are reading the important keyword "bioavailability", which dictates our selection of raw materials and our formulation, for the first time.
We always look for the raw materials with the best bioavailability, because the body can best absorb these, and thus have the most effect. A raw material of the highest biovailability is never isolated, rather it contains plant- and nutritional components, perhaps secondary plant substances etc. in which it is integrated. When you combine an isolated/synthetic vitamin with a nutritional supplement, the synthetic vitamin remains isolated and it does not form a molecular bond with the food; that means it remains isolated (and of poor quality).
Recently there have often been reports of studies that indicate that vitamins have a detrimental effect on our health. These studies are all conducted with synthetic/isolated (cheap) vitamins; they do not represent the characteristics of vitamins in their naturally occurring context, i.e. in fruit, plants or other foods. EnergyBalance has the largest selection of food-quality vitamins; this quality cannot be found in supermarkets or pharmacies, where mainly isolated (synthetic) vitamins are offered, vitamins that may also have side effects.